Canvas & Core Labs

Capability

Motion & film

Launch films, product promos, event content and social video, from storyboard to final cut.

Selected work from Canvas & Core Labs projects and from our co-founder Somaiyeh Ghaffarnia’s roles outside the studio.

From the case studies

Fortinet

Directing a Global Cybersecurity Brand

Event Promo & Media Wall Videos

Art Direction · Motion & Video Production · Experiential Design · Cross-Functional Collaboration

Video and large-scale media-wall content amplify Fortinet’s presence at conferences and enterprise events. I led the creative direction, design, and production of promotional films and media-wall content that had to stand out in crowded trade-show environments while clearly conveying technical cybersecurity concepts — and scale across many screen sizes, formats, and touchpoints.

My process ran from concept and storyboarding, through motion and video production combining motion graphics, live-action, and branded assets, to cross-functional collaboration with marketing, event teams, and production vendors for seamless deployment. I oversaw final production to hold visual and messaging standards across every piece — creating immersive experiences for Accelerate, the Security Operations Summit, AppSec Summit, and Flag the Hack.

Fortinet Accelerate 2026 — Promo
Threat Landscape — Accelerate Hype (Media Wall)
Security Operations Summit 2025 — Promo
Security Operations Summit 2026
AppSec Summit 2025
Flag the Hack 2026 — Promo
Accelerate InFocus 2025 Promo

PrediBall · Studio product

A Football Prediction League, From Zero to Launch

View case study →

Promo & Product Videos

Scriptwriting · Storyboarding · Video Production

For the promo video, I wrote the script, built the storyboard and produced it in After Effects. In under a minute, it walks a fan through the app. Bold headlines set the pace while phones turn to show the real product, from building a free bracket to match insights, stadiums, squads and performance metrics.

Three product videos follow in the same style: a product overview, a guide to running an office pool, and a tour of The Lab and PrediBall Plus.

PrediBall Promo Video
PrediBall Product Overview
PrediBall: Run Your Office Pool
PrediBall: The Lab and PrediBall Plus

Rostara · Studio product

A Consumer Sport Management App, From Zero to Launch

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Product Video

Video Production · Motion

A short product overview walks through the three things organizers ask about most: who’s actually coming, fair teams in one tap, and, with Rostara Pro, the money and the tournaments.

Rostara Product Overview

Abra

A 360° Campaign That Converted

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Promo Videos

Motion · Video Production

Trade Crypto, Earn $40 — Promo
Abra — Overview

Boston Children's Hospital

An Interactive World for Young Patients

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Interactive Media Wall

Motion · Interactive

Interactive Media Wall — Overview
Beach Scene
Beach Scene — Interaction Test
Grass Scene
Grass Scene — Interaction Test

More work

More Films

Next capability

Product & app design →

Product & app design

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