TrustWave
An Insurance Brand Built on Trust
TrustWave offers auto, health and home insurance. I designed its brand identity and marketing website, from the type, color and icon system to wireframes, a 12-column grid and responsive pages for desktop, tablet and mobile.
- Client
- TrustWave
- Role
- Brand & Web Designer
- Year
- 2022
- Disciplines
- Brand Identity, Web Design, UI Design, Responsive
- Credit
- Led by our co-founder Somaiyeh Ghaffarnia (Brand & Web Designer), outside the studio
Brand Identity
Typography · Color · Iconography
Two typefaces carry the brand: Unbounded for headlines and Montserrat for text. A deep blue leads, a warm orange adds the accent, and navy and gray neutrals hold the layouts together. A line icon set covers documents, payment cards, messages and account actions across the site.
Wireframes & Grid
UX · Information Architecture
The site was planned in wireframes first, then built on a 12-column desktop grid at 1440 px, with 120 px margins and 20 px gutters.
Website
Web Design · UI
The homepage leads with peace of mind, then explains why to trust the company and how the insurance process works. Auto, health and home insurance pages share one layout with pricing tiers, and an online calculator, customer reviews and partner logos round out the site.
Responsive
Tablet · Mobile
Every page adapts to tablet and mobile, keeping the same type, color and calls to action.
